After eight years of steady growth, Sweetwood Flooring needed to formalize their brand and capture more leads online. Their new identity needed to convey their commitment to quality, and knowledge of modern tools and techniques.
I worked closely with the client to build a brand identity that was simple, clean, and impactful – starting with the logo. I designed a logo featuring relevant shapes that I knew would stand out on light and dark backgrounds. I chose a desaturated colour palette that reflected interior design trends and focused on colours that inspire trust.
“Pretty much nailed it! Layout and design flow is clean and easy to navigate. I love how you incorporated the rounded corners of the Sweetwood Icon on the text boxes.”
Sydney Lebarron, Owner
The website was built to present the team behind Sweetwood as experts in the field. It included the Sweetwood story, a description of their services, a visual portfolio of past projects, and client testimonials while maintaining a streamlined look for easy navigation. A focus on strategic SEO through the inclusion of an FAQ section helped drive new customers to the site.
The final brand identity and website allowed the client to put their best foot forward and showcase their quality service offerings to prospective customers.
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Brands and art projects I’ve developed and worked on. Detailed branding portfolio coming soon!