Brand Design // Website Design

Sweetwood Flooring

This growing hardwood flooring company needed a custom brand identity and website to help them secure their place in the market.

The Challenge

After eight years of steady growth, Sweetwood Flooring needed to formalize their brand and capture more leads online. Their new identity needed to convey their commitment to quality, and knowledge of modern tools and techniques.

My Work - Andrew Newby

Brand System

I worked closely with the client to build a brand identity that was simple, clean, and impactful – starting with the logo. I designed a logo featuring relevant shapes that I knew would stand out on light and dark backgrounds. I chose a desaturated colour palette that reflected interior design trends and focused on colours that inspire trust.

Sweetwood Flooring

“Nailed it! Layout and design flow is clean and easy to navigate. I love how you incorporated the rounded corners of the Sweetwood Icon on the text boxes.”

Sydney Lebarron, Owner
Sweetwood Flooring

Website Design

The website was built to present the team behind Sweetwood as experts in the field. It included the Sweetwood story, a description of their services, a visual portfolio of past projects, and client testimonials while maintaining a streamlined look for easy navigation. A focus on strategic SEO through the inclusion of an FAQ section helped drive new customers to the site.

The Result

The final brand identity and website allowed the client to put their best foot forward and showcase their quality service offerings to prospective customers.

Are you ready to take your business to the next level? Email me today.

Other Projects

Brands and art projects I’ve developed and worked on. Detailed branding portfolio coming soon!

Let’s Talk About Your Brand

Need an engaging brand for your next event, startup, or not-for-profit? Send me an email to get started.

More Work

Browse other recent projects, or check out my lastest work on Instagram:

Trusted by Forward-Thinking Companies

I’m lucky to have collaborated with some truly innovative agencies, startups, and not-for-profits. Contact me to learn more about how I bring a creative touch to all projects, big or small.