Encouraging Canadians to Shop Indie for the Holiday Season
The holiday season is a vital time for independent bookstores. The client’s goal was to create an eye-catching look for its campaign materials – one that would stand out amongst more traditional holiday graphics.
Finding the Right Tone
I presented the client with different styles of art for inspiration. Once I nailed down the look they wanted, I selected font pairings and a colour palette that would remind readers of contemporary book cover trends and incorporated hand-drawn illustrations for a one-of-a-kind touch.
Digital & Print
After agreeing on the art style, I then built out a comprehensive toolkit of campaign assets including posters, web banners, and social media graphics.
The Result
The final look was unique, playful, and modern with a touch of rebellion. The campaign graphics were used widely by the association and its members throughout the holiday season.
If you’re planning your next campaign and want a look that stands out from the crowd, give me a shout.
