The client was seeking a brand identity that would catch the eye. As a new independent business, it was important that they have a recognizable logo, a modern and readable font pairing, and a colour palette that was both professional and approachable.
“Andrew showed a genuine interest in understanding my vision and goals for the APEX brand. The attention to detail and creativity in the design process were exceptional. Final result speaks for itself! 10/10 would recommend!”
Chris Boudreau, Owner
APEX Home Inspections
Flexibility is Key
I utilized negative space to create the APEX logo. The final design was flexible enough to work in several formats, including as a small circle profile image on social media – often the most frequently seen element of one’s brand. I provided multiple variants for different space constraints and background colours.
The final brand package included a quickstart guide, business cards, and social media graphics including cover images for the client’s social channels. Now, this growing local business has a professional brand on which to build its reputation.
Starting a new business and want to put your best foot forward? I can help.